- Josh Ostrovsky, known skillfully as The Extra fat Jewish, has turned his faithful 10.6 million Instagram followers into energized customers.
- Very last 12 months he bought his wine corporation, Babe Wine, to Anheuser-Busch InBev. It was the brewing behemoth’s biggest investment in wine.
- Business enterprise Insider spoke with a few social media administration founders and CEOs, all of whom mentioned Ostrovsky’s achievement is replicable for other influencers — supplied they choose the right steps.
- Take a look at Small business Insider’s homepage for much more tales.
Memeing the Kardashians and judging a wet T-shirt contest for pregnant females isn’t going to seem like the typical begin to entrepreneurial ventures. But Josh Ostrovsky — greater recognised by his social-media alias, The Body fat Jewish — is just not common.
Alternatively of filling fans’ feeds with pictures of chiseled stomach muscles and dewy skin, Ostrovsky, 38, serves up to his 10.6 million Instagram followers images of his pronounced belly and his upright ponytail, which he affectionately refers to as a “hair erection.”
In excess of the past eight several years, Ostrovsky has ascended from viral strike to reputable businessman. He’s landed sponsorships with prominent businesses like Burger King, appeared in beloved Television set displays and a audio video clip, and partnered with celebrities like Madonna. Maybe most notably, in 2015, he cofounded Babe Wine, which he offered to Anheuser-Busch InBev in 2019 in what the brewer claims was its most significant wine expense to day.
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Ostrovsky has also claimed that the influencer earth has grow to be so competitive in the earlier 8 many years that his playbook for netting superior-price sponsorship deals is now out of date.
But Business Insider spoke with social-media industry experts who agreed that Ostrovsky’s results is indeed replicable for other influencers, supplied they abide by a couple of essential measures: Build a powerful persona, continue to be reliable, and comprehend the desires and wishes of their followers.